Taking Charge in Today’s Economy

Secrets of Credit Card Processing Revealed

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There are many books about sales, but not one about credit card processing. Credit card processing is one of the most important industries in today’s high-tech, knowledge-based economy. We are all affected in one way or another by this intensely competitive field, yet it has surprisingly inspired very little research.

This book will change that.

For the first time merchants, banks, and consumers will have a reference guide to the world of electronic payments. My years in the business have convinced me that this field offers great opportunities to motivated, hard-working people who are ready to grasp the chance at success. If you’re looking to start a new career, or if you’ve fallen victim to today’s hard economic times, this book may help you reboot your career and your life. If you are a merchant, this book will help you understand the complexities of an industry that affects millions of businesses, like yours, everyday.  As a sales person, you will be detailed on key issues that will ultimately affect your performance.

With this book, you will explore the value of merchant banking, recent governmental regulations and its impact on merchants and consumers alike.  In addition, you will be exposed to a great deal of interesting and up to date information about the electronic payment industry.  I will also share with you my own experiences, sales techniques and strategies which I have used in the field and the secrets of getting the best possible deals for your potential clients and business owners.

Most processors will not like me freely sharing this information with the public.  However, I want every merchant to be treated fairly and for them to understand what they are actually paying for, so that they can make a well-informed decision about choosing their credit card processor. Salespeople will also gain a new perspective on how to choose their ISO, or employer in order to maximize their profit earnings.  This book will teach you the tricks to reading between the lines even in the likelihood that those lines may sometimes intentionally be deleted.